Turning customer reviews and real experiences into branded social content that reinforces product quality and gives potential customers additional confidence.
01 / Selected workSpringfree Trampoline UK
SpringfreeTrampoline UK
The relationship
Part of the ongoing
UK marketing operation.
For more than six years, I've worked across Springfree Trampoline UK's digital marketing, supporting the brand across social media, website development, content, email, campaigns, search and the wider customer journey. Rather than working on one isolated channel, my role connects the different parts of the brand's digital presence and keeps them working together.
The role
One brand.
Four connected disciplines.
A substantial digital remit, managed as one joined-up brand experience.
- 01
Social media
Instagram · TikTok · Strategy · Content
I plan the content calendar, develop campaign concepts, write copy and create product, educational and customer-led content. Short-form video ideas and day-to-day activity are adapted around launches, promotions and seasonal priorities.
- 02
Website & customer journey
Development · Landing pages · Updates · UX
I actively work on the Springfree UK website: creating and updating pages, supporting landing pages, changing promotional messaging, publishing blogs, refreshing merchandising and improving the journey through the site.
- 03
Content, SEO & Google
Blogs · Search · Website copy · Google Business
My work includes writing and publishing blogs, producing SEO-supporting website content, managing Google Business Profile, supporting reviews and local presence, and keeping information accurate across digital channels.
- 04
Campaigns & email
Launches · Promotions · Email · Messaging
I support seasonal campaigns, product launches, promotional activity and customer email communications, keeping messaging consistent between email, website and social media.
Selected Springfree work
Content created for a brand
that never stands still.
Developing content that explains Springfree's product differences and safety-led design in a format that feels useful and engaging, rather than overly sales-driven.
Adapting social, website and promotional messaging around seasonal buying periods, offers, launches and wider campaign priorities.
Beyond the feed
Website work that
keeps moving.
Hands-on development, publishing, campaign support and optimisation—not simply supplying content.
Website development & management
Creating and updating website pages, supporting landing pages, managing promotional content and helping improve how customers move through the Springfree website.
Content & SEO
Writing, formatting and publishing blogs, then developing website content that supports both customer education and organic search.
Campaign support
Making sure promotional messaging is reflected consistently across the website when campaigns, launches and seasonal activity go live.
Ongoing optimisation
Regular amendments, content updates, merchandising changes and customer-journey improvements—not treating the website as a finished, static project.
The long view
Six years. One brand.
A lot more than a feed.
Social strategy, content creation, website development, blogs, SEO, campaigns, email, Google Business and ongoing digital support—working together as one connected brand experience.
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