Business
cards
Professional branded material designed to make J5's contact details easy to keep and share.
02 / Selected work
J5 SpaServices
Brand Identity · Website Design · Digital Marketing
A specialist service brand and its complete digital presence, created from the ground up.
The start
Built from
the ground up.
The work began with the business idea itself. I created the logo, visual direction and a clear position from scratch, then carried that identity through print, a service-led website, local discovery and an uncomplicated route to enquiry.
From digital to print
A consistent brand wherever the customer sees it.
The J5 identity wasn't created just for the website. I developed the branding across physical customer touchpoints too, including business cards, loyalty cards and promotional leaflets, creating a consistent and recognisable presence both online and offline.
Business
Loyalty cards
Customer-facing collateral created to strengthen the relationship with existing customers.
Leaflets
Practical local marketing material that introduces the services, communicates the offer clearly and helps generate enquiries.
The website
One clear route
to enquiry.
Structure, service pages, copywriting, calls to action and ongoing development—designed as one joined-up enquiry journey.
What I do
One role.
Connected thinking.
Brand identity
I developed the J5 brand from the ground up, establishing the visual direction and creating a professional identity appropriate for a specialist spa-service business.
Logo · Visual identity · Brand directionWebsite
I planned and built the website, structured the services, shaped the page journey and developed the copy and calls to action.
Design & development · Structure · Service pages · Copywriting · Calls to actionMarketing collateral
I carried the new identity into printed customer and promotional materials, rather than treating the logo and website as isolated pieces.
Business cards · Loyalty cards · LeafletsFindability
The website and Google presence were built to help customers discover the business locally.
SEO · Local SEO · Google Business Profile · Domain configurationEnquiry journey
Each part connects so potential customers can discover J5, understand the services and submit an enquiry without friction.
Customer journey · Enquiry forms · Email notifications · Ongoing developmentThe joined-up view
Every touchpoint has a job. Together, they make the brand easier to understand, trust and act on.
From the first local search to the right service page, a clear enquiry and a useful email notification, every part of J5's presence was designed to move the customer forward.
Discover→Understand→Enquire
Client reference
Want to hear it
from the client?
Joshua from J5 Spa Services is available as a client reference for this project.
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