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03 / Selected work

SpaWise

Social Media · Website Support · App Launch

A digital-product story that turns specialist water-care knowledge into clearer, more useful communication.

The project

Specialist knowledge,
made useful.

My work with SpaWise connects three important parts of its digital presence. I support the brand on Instagram through content planning, ideas, copy and campaign communication; contribute to website amendments, development support and the customer journey; and helped take the SpaWise app to market through launch planning and clear customer-facing messaging. Together, the work makes a technical service feel easier to understand without losing its specialist credibility.

Selected SpaWise social work

Making specialist subjects clearer.

01

Content planning

Planning content around customer questions, seasonal priorities and SpaWise messaging.

02

Making technical information clear

Turning specialist water-care subjects into useful social content that customers can understand.

03

Campaign & product content

Supporting wider SpaWise activity, launches and customer communication through branded content.

The app launch

Taking a useful idea
to market.

I supported launch planning, product messaging, social launch content and customer communications—helping customers understand what the app does, why it matters and how it fits into everyday spa care.

Launch planningProduct messagingSocial launch contentCustomer communications
SpaWise app spa setup screen
Set up the spa
SpaWise app test-strip matching screen
Record readings
SpaWise app water-check result screen
Review guidance

Website support

The website carries
the story forward.

Ongoing website amendments and development support help keep the proposition clear, support the customer journey and connect visitors with SpaWise membership and the app.

SpaWise desktop website showing its hot-tub membership and app proposition

My involvement

Specific support,
from idea to launch.

01

Social strategy & content

Content planning · Ideas · Copywriting · Campaign content

I shape useful content themes, develop ideas and write branded campaign copy that makes specialist water-care subjects easier to understand.

02

App launch

Launch planning · Product messaging

I helped organise the launch story and translate the product into clear, customer-facing reasons to download and use it.

03

Website

Website amendments · Development support

I support ongoing website improvements, keeping the proposition clear and helping the customer journey connect with membership and the app.

04

Customer communication

Launch communications · Customer messaging

I create joined-up messaging across social, website and direct customer communication so each part of the launch reinforces the next.

The connected result

From social post to app screen.

One specialist brand, communicated clearly wherever the customer meets it—across Instagram, the website and the SpaWise app.

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